Rugby World Cup Promotions

Rugby World Cup Promo

[Reader Submission from Thailand] Bar Events and Bar Promotions:  Rugby World Cup Promo

We run a sports bar and made these promotions for the Rugby World Cup in 2011.

  1. Girls in skirts get one free cocktail – we used sponsored liquor to make the cocktail.
  2. 3 for 1 for all Drinks.
  3. Free Half-Time Snacks
  4. Buy 5 beers and win merchandise (rugby jerseys, rugby balls etc)
  5. Free cocktail shots on days where England was playing (there are a lot of Brits in Thailand).

We ended up making so much business that I actually started to think if rugby is that way or were customers coming because of the promotions. It took me hard to keep up with the business demand that come in but by the time the semi finals and finals came in i was all prepared and all went well.

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the Barman

Reese Richards aka "the Barman" is a 20-year veteran of the bar industry and founder of His goal is to bring the joy of bartending to as many people around the world as possible. He accomplishes this by producing high quality content in the form of articles, interviews, infographics, recipes, videos and training courses as well as through his bar consulting business. You can find him online here or connect with him on Facebook, YouTube, Twitter, Pinterest & Instagram