Utilizing Bar Marketing Strategies – Email Marketing
Bar Marketing Strategies: Email Marketing — We all know that bars and restaurants live and die by repeat business. One way to help drive repeat business from your loyal customers is by sending email promotions.
“Great, I can do that…. but I don’t have any email addresses.”
No problem. Here are three simple ways to turn your patrons into subscribers.
Bar Marketing Strategies: Email Marketing Tip #1 – GIVE THEM SOMETHING TO DO
We’ve all been at the bar with friends and there is a lull in the conversation. Why not have a sign holder or table tent with a QR (Quick Response) code on it for people to join your mailing list. They’ll grab their phone, scan the QR code and before you know it, they are on your list!
Another great way to get your QR code in front of your patrons is to put the code on your bar coasters. That way, every time they take a drink, they’re looking at a fun little activity for their phone.
Bar Marketing Strategies: Email Marketing Tip #2 – GET THEM BACK INTO YOUR BAR
This is like killing two birds with one stone because you’ll get their email address, but you’ll also get them back into your bar. It works like this…
Train your wait staff to tell your patrons to visit TheNameofYourBar.com/email and that you’ll send them an email for a free drink or $5 off their next visit. If you set up an email collection form on that page, it’s easy for them to remember and most of them can do it on their phone while they’re still at the bar.
All you need to do then is set up an auto-responder email that sends them a coupon with the offer you promised once they complete the sign up process.
Bar Marketing Strategies: Email Marketing Tip #3 – HAVE A COMPETITION
Your wait staff has the strongest relationship with your patrons and could easily convince them to join your email list. That being said, why not propose a competition to your wait staff where whoever collects the most email addresses over the course of a week or month wins a nice prize.
It could be a paid day off, a trip to the spa, tickets to a football game, or just a cash prize. Either way, it could be a fun experience for your wait staff and you could walk away with more email addresses than you could have hoped for.
Please note that this competition should have a clear start and finish date. This sense of urgency will drive your staff to gather more email addresses in a smaller amount of time. Don’t make this a part of their job on a regular basis.
Bar Marketing Strategies: Email Marketing Tip #4 – AUTOMATION
With all of these email collection techniques, you should set up an auto-responder series so that you don’t have to personally email all of your new subscribers.
Here’s an example of a 3 touch auto-responder series.
- Welcome email with a short story about the owners or how your bar got started.
- Drive them to your events calendar on your site with a nice email about your exciting events, live music, etc.
- Entice them back to your bar with some kind of offer like no cover charge at the next event, a 2 for 1 coupon, or a $10 off orders of $20 or more coupon.
Written by Josh Michael, email marketing nerd and owner of EmailQandA.com.
If you have any questions about autoresponders, how to set up your email lists or any other email marketing questions, Josh answers them for free on his website EmailQandA.com.
If you’re looking for more bar marketing strategies that work, check out our other bar promotions and bar marketing pages below.